Privacy Policy

Last updated: October 2026

Who we are

We provide AI-assisted communication services (calls, WhatsApp, SMS, and email) on behalf of the businesses you interact with. This policy explains how personal information is processed under the Protection of Personal Information Act (POPIA).

What we collect

• Contact details you provide (name, phone number, email address).
• Call recordings and transcripts of conversations with our assistants.
• Messages exchanged over WhatsApp, SMS, and email.
• Appointment and enquiry details you share during a conversation.

How we use it

• To answer your enquiries, book appointments, and follow up on your requests.
• To route you to a human team member when needed.
• To improve service quality. Calls are recorded for quality purposes.

Cross-border processing

Your data is stored in South Africa (AWS Cape Town region). Some processing — telephony, speech recognition, and language models — happens with international providers under contracts that require an adequate level of data protection, as permitted by section 72 of POPIA.

Your rights

• Ask what personal information we hold about you and request a copy.
• Request correction or deletion of your personal information.
• Opt out of further contact at any time: say so on a call, reply STOP to a message, or email us. We honour opt-outs across all channels.
• Lodge a complaint with the Information Regulator of South Africa.

Retention

Call recordings and transcripts are retained for up to 24 months, after which they are deleted or anonymised, unless a longer period is required by law.